SPAR UK has launched 15 products from the SPAR Natural range in selected SPAR stores nationwide.
The retailer says that SPAR Natural – which encompass free-from, organic, and Fairtrade – provides a “holistic approach to health and wellness to customers seeking better healthcare, healthier lifestyles, natural products, and food intolerance solutions.
Spar says the range enables customers to make more informed choices and includes pasta, fruit and nut bars, block chocolate, corn cakes, olive oil and soya milk.
The SPAR Natural range includes 12 prompts for the shopper looking to address allergies or follow a mindful approach to food and lifestyle including vegan, vegetarian, organic, lactose-free, sugar-free, free of honey, gluten-free, wheat-free, dairy-free, egg-free, wild grown, and allergen-free.
Category icons on the sustainably designed packaging make these features easy to recognise.
Prioritising healthy eating
Amrit Rebello, SPAR UK senior brand manager, said: “One of the top priorities for consumers in 2021 is healthy eating. This includes all types of free-from food and drink products. The SPAR Natural range provides customers with better choices that encompass free-from, organic, and Fairtrade.
“We know this new international range perfectly meets the needs of shoppers looking for health and wellness products. SPAR stores will benefit from the incremental impulse and core grocery sales opportunity that this range brings”, she added.
The launch of the SPAR Natural range in the UK is being supported in SPAR stores by POS, SPAR Radio, leaflets, and digital, including social media giveaways. Various SPAR Natural products will be available in participating SPAR stores in England, Wales, and Scotland.