Health and nutrition News

HealthyDoesIt stages New Year’s Revolution

UK-based healthy living initiative HealthyDoesIt has a launched a ‘New Year’s Revolution’ campaign, targeting consumers with personalised health plans designed to ‘Rethink, Reset and Restart’ their health habits, and encouraging them to visit their local health stores for information and advice.

The HealthyDoesIt campaign will concentrate on three key health areas; Digestion, Sleep and Energy, with a health quiz for each, generating a personalised health plan that they are then able to take into store.

Around this, media assets have been created, including social media posts, health features and top tips, which can be used by those supporting the HealthyDoesIt campaign, including retailers, manufacturers and practitioners. 

“More than ever consumers are taking a look at their health, recognising the importance of taking proactive steps. What they need is scientifically accurate and encouraging advice. This is what HealthyDoesIts New Year’s Revolution: 2021 Rethink, Reset and Restart is all about”

A set of new videos, featuring nutritionist Suzie Sawyer, is all part of the mix, aimed at providing information to consumers in a “friendly and purposeful way, and setting realistic expectations about the time it takes to get healthy, stay healthy, and keep maintaining health goals”. 

Healthy Does It Expert adviser, Ben Brown said:More than ever consumers are taking a look at their health, recognising the importance of taking proactive steps. What they need is scientifically accurate and encouraging advice. This is what HealthyDoesIts New Year’s Revolution: 2021 Rethink, Reset and Restart is all about”.

HealthyDoesIt is an initiative of leading UK trade body the Health Food Manufacturers Association (HFMA). 

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